Pearson begins international literacy campaign
Pearson Education recently began a promotion intended to raise awareness of literacy issues. Called "Project Literacy: The Lives Unseen," the initiative makes use of virtual reality installations intended to depict the world as it is seen by an illiterate person. The effort was developed by Secret Location of Toronto. Each of the three executions makes use of a still image of a moment of action, accompanied by a voiceover by an illiterate person. According to the agency, they are based on real experiences. One depicts a young girl in India attempting to get an education, the second depicts a British man attempting to fill out a job application. The third features and American woman trying to read the labels on her children's food.
The campaign began last week at the World Economic Forum in Switzerland. It will later be moved to other locations internationally. The effort also includes a website at <http://www.projectliteracy.com/vr>.
"We are extremely proud and honored to be involved in Project Literacy: The Lives Unseen," said James Milward, president of Secret Location. "This installation is the perfect example of using the medium of virtual reality to tell personal, authentic stories and create awareness and empathy for this important issue. Immersing the viewer in the worlds of Sandhya, Mark and Terri gives viewers a greater understanding of what it's like to be an illiterate person, through the point of view of each individual."