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Entertainment One buys into Secret Location
By Adnews Staff
Entertainment One of the United Kingdom has acquired an ownership stake in Toronto-based interactive agency Secret Location. Secret Location will continue to operate as an independent firm under its current management. Entertainment One will place a representative on the board of the company and make use of Secret Location's services for its clients. The two companies have previously worked together on a series of projects. Entertainment One specializes in the acquisition, production and distribution of film and television content in Canada, the US, the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea. Secret Location was founded in 2009 by James Milward, president and executive producer. Its additional partners include creative director Pietro Gagliano and technical director Ryan Andal.
"We are thrilled to join James, Pietro, Ryan and the talented Secret Location team and welcome them into the eOne family," said Darren Throop, president and CEO of Entertainment One. "We've long admired and recognized their innovative work and are delighted to now be able to invest in their success. Secret Location will accelerate our abilities to service our international broadcast partners with the most innovative digital portfolio to complement our productions and third-party content acquisitions. This deal will increase opportunities across all platforms for both companies. While eOne has been increasingly active in digital development, we recognize the commercial potential for digital content in the international marketplace."