Parkinson Canada begins Life Lists promotion
By Adnews Staff
Parkinson Canada has begun a fundraising promotion called the "Life Lists Challenge." Developed by Apex Public Relations and Ruckus Digital, the initiative encourages consumers to commit to attempting some kind of challenging activity such as skydiving, bungee jumping or zipline riding. Participants will then solicit donations or host events to raise money for the organization. The promotion will run until May as a pilot project in Ontario. Events will take place on May 7, 14 and 15 at various Ontario locations. The effort also includes social media activities and a website at <http://www.lifelistschallenge.ca>.
"Stories stick with us when someone steps out of their comfort zone to do things that challenge them," said Linda Andross, managing partner at Apex. "Parkinson Canada is not only shifting their own story, but also offering something compelling to change your story, while at the same time turning the page for those with Parkinson's."