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Perron moves to Tourisme Montreal
Tourisme Montréal has appointed Danièle Perron to the position of vice-president of marketing. She will begin work on Jan. 4. Perron was most recently president of FCB Montreal. Prior to that, she was vice-president and general manager of the Magenta Photo Studio. She also spent 18 years as vice-president and general manager of Blitz, a subsidiary of Cossette.
"Danièle Perron has all the skills required for the job and I'm delighted to have her on board," said Yves Lalumière, president and CEO of the organization. "She will play an active role in strengthening Tourisme Montréal's leadership in digital marketing communications in North America and help grow tourism in Montreal."