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Bikini Village launches website

Montreal-based retail chain Bikini Village has debuted a new website at <http://www.bikinivillage.com>. The site carries products from approximately 20 swimwear brands for men and women. Bikini Village is a subsidiary of Boutique La Vie en Rose.

"As over 85% of consumers browse websites before making a purchase, whether online or in a traditional store, investing in an efficient, well-designed Bikini Village website which offers an excellent customer experience was a priority," said François Roberge, president and CEO of La Vie en Rose. "BikiniVillage.com will allow us not only to increase our sales, it will also be a means to expand the Bikini Village store real estate across Canada."

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