WOLF POSTS WIN WITH IBM ACCOUNT
By Adnews Staff
U.S.-based International Business Machines Corp. chose the Wolf Group of Toronto as one of 13 agencies that will handle direct marketing activities for the company in North America. Sixty-seven agencies were involved in the review that IBM initiated in order to streamline its direct marketing roster. IBM will divide the account based on product lines and markets. Final decisions on the division of duties among the 13 agencies have not been made yet. The Wolf Group, which provides advertising, public relations, direct marketing and sales promotion services, also has offices in Buffalo and Rochester, both in New York.
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