SANTA FE ICED TEA HITS STORES
By Adnews Staff
The Santa Fe Beverage Company introduced its new brand of malt-based iced tea yesterday throughout Ontario, B.C. and Alberta. Called Atomic Iced Tea, it has 4.5% alcohol, is available in LCBO stores in Ontario, and beer and wine stores in B.C. and Alberta. Print and radio advertising to promote the brand began yesterday. It was created by Toronto-based BBDO Canada. Santa Fe is a division of Molson Breweries.
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