ROGERS INTRODUCES CANGUARD SECURITY
By Adnews Staff
Rogers Communications of Toronto is providing security to homeowners in Toronto and Ottawa. With the system, called CanGuard, Rogers is trying to reach the 95% of Canadians who do not have a security system for their home. With two-way capacity over cable lines, the monitoring station will be warned any time the lines are cut. which is something that cannot be done with regular telephone lines. Print and radio advertising to promote the system will begin shortly. It will also use an infomercial. The campaign was created by Toronto-based Impact FCB. The product has been available since June.
« Back Next »
Comments
blog comments powered by Disqus