FEWER MEN HEAD OUT TO GROCERY STORES
By Adnews Staff
Fewer and fewer men are doing the grocery shopping, according to a survey by the Food and Consumer Products Manufacturers of Canada. Fifteen per cent of men are the principal shoppers in Canada. This figure is down from five years ago when 21% of Canadian men were the principal shoppers. The survey found that the average weekly grocery shopping trip takes place in the afternoon toward the end of the week and lasts for about 45 minutes. Approximately $85 is spent on 30 items. Between a half and a third of shoppers will try some ethnic foods, but a quarter of all principal shoppers are absolutely unwilling to buy them. About a third of shoppers over 65 years-of-age really trust well-known brand names, but only 21% of Canadian under 65 are as trusting. About 42% of respondents said they prefer to buy Canadian products whenever possible. Coupons are becoming less popular. Thirty-nine percent of respondents said they use them. Two years ago, this figure was 49%. The average person living alone spends $47 a week on groceries, while two-person households spend $41 per head and larger households spend $32 per head.