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Good Shepherd Ministries conducts Homeless Christmas campaign
Toronto-based Good Shepherd Ministries will begin a holiday season awareness campaign this weekend called "Homeless Christmas." The charitable organization focuses on providing food, shelter, clothing and other services to homeless and vulnerable people. During the campaign, chalk drawings of black Christmas trees will be placed in high-traffic areas in downtown Toronto. The stencils are accompanied by copy such as, "Let's hope it's only the tree that dies on the street," and "The homeless can't eat a tree. Please give or at least share." The campaign is intended to encourage donations to the charity online at <http://www.goodshepherd.ca>. It also includes social media activities.
"People have become desensitized to Toronto's homeless," said David Lynch, executive director of Good Shepherd. "The sad reality is more people will pay attention to these trees than they will the people who sleep on the street every night. If this makes one person think about that and help us help the homeless, we've done our job."