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Materne Canada hires Elevator Communications

Mississauga-based snack food company Materne Canada has retained Elevator Communications of Toronto as its public relations agency of record. The agency will develop initiatives intended to reach various target audiences nationally, supporting its GoGo Squeez and Puddin' Squeez products, as well as new product launches and digital communications.

"Following the phenomenal growth that our brands have experienced over the last few years in Canada, we wanted to elevate our dialogue with our Canadian consumers from coast-to-coast and bring our healthy snack offerings to a broader audience," said Pierre-Marc Laforest, general manager of Materne. "We've seen what Elevator Communications has done for other like-minded brands and it's very apparent that they understand our business, believe in our product and have the know-how to elevate our brand."

In related news, Elevator has promoted Alexandra Sockett and Sonya Luchetta to the position of director. Jessica Strople and Casey Ingleton have joined the agency as coordinators.

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