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NorthAm Beverages promotes Monsoon Coolers in Ontario
By Adnews Staff
NorthAm Beverages of Vancouver is conducting a launch campaign in Ontario for it Monsoon Coolers product line. The digital, social and experiential campaign was developed by Bob's Your Uncle of Toronto and is intended to expose consumers to the brand and distribute product samples. The campaign, called "Monsoon Summer," features a sailboat with branded sails, crewed by promotional workers. The sailing trips are shared through Facebook, Instagram and Twitter. When not sailing, the boat is located at the Cabana Pool Bar in Toronto. The company is also conducting sampling initiative at unusual locations such as clothing store and yoga studios.
"The cooler market is mature and saturated," said Bob Froese, CEO of Bob's Your Uncle. "We needed to connect Monsoon directly to the right consumers in surprising ways to bring their point of difference to life."