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Crave It Restaurant Group hires Deck Agency
By Adnews Staff
Toronto-based Crave It Restaurant Group has retained Deck Agency of Toronto as its advertising agency of record. The assignment includes creative and communications services for the restaurant chains The Burger's Priest, Via Cibo and Stoney's Bread Company. Deck will handle restaurant launch strategy, experiential marketing, public relations and social media activities.
"We have been following Dech for some time, and are very pleased to have them support us as our AOR moving forward," said Alex Rechichi, president of Crave It Restaurant Group. "They understood our brand objectives from the first time we met, and have a strong grasp on where we want to take our brands. They take a very pragmatic approach to their restaurant marketing, and have proven to the marketplace that they can grow a restaurant brands popularity which has translated directly into driving incremental growth."