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Cieslok Media installs digital wrap in Toronto
By Adnews Staff
Out-of-home media company Cieslok Media has installed a new digital wrap on a building in downtown Toronto. Described by the company as the first of its kind in Canada, the wrap measured 14-feet by 70-feet and is located on top of the Elephant & Castle building at Yonge and Gerrard Streets. The display consists of three LED faces, accompanied by a 42-foot-tall illuminated spire that can be integrated into advertising executions by matching its colours to the creative.
"We are thankful for the cooperation and support of the City of Toronto and the Heritage Preservation Services on this project," said Chris Bentler, vice-president of operations and business development at Cieslok Media. "It was key for us to maintain the historical integrity of the building's architecture while enhancing the aesthetic with a clean crisp display. This sign will become a part of Toronto's history and culture in an area that is evolving and changing daily."