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COCA-COLA DIVISION CHANGES NAME

Atlanta-based Coca-Cola Company has changed the name of its Coca-Cola Foods Division to The Minute Maid Company. In Canada, the division becomes The Minute Maid Company Canada Inc. Coca-Cola says is a press release that the move is an expression of commitment to the Minute Maid brand. The division sells several juice brands including Minute Maid and Five Alive. Leo Burnett Company Ltd. of Toronto handles Coca-Cola's and Minute Maid's advertising in Canada.

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