Coca-Cola conducts AR promotion
By Adnews Staff
The Coca-Cola Company has begun an augmented reality promotion called “Coca-Cola Creations.” The promotion, which is being conducted in collaboration with Tomorrowland and DressX, makes use of QR codes on Coca-Cola Dreamworld packaging to access the online Coca-Cola Creations Hub, where “they will be taken on a journey and experience unique, Dreamworld looks” intended to be shared on social media.
“Our latest Coca-Cola Creation brings us into a world filled with fantastic, surreal technicolour,” said Oana Vlad, senior director of global brand strategy at Coca-Cola. “We hope people fall in love with Dreamworld, both in terms of its fantasy flavour and the entire Dreamworld experience, which offers a magical ride into the boundless world of our imaginations.”