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Vins Balthazard debuts new branding

Wine import company Vins Balthazard recently retained LG2 of Montreal to conduct a rebranding initiative. The effort is intended to strengthen the image of the company in Quebec. The new branding focuses on the family heritage of the company.

“It was important for Vins Balthazard to adopt a modern brand image that strongly communicates the passion and meticulous work of the producers and artisans they work with,” said Marie-Pier Gilbert, assistant creative director at LG2. “The company’s family dimension and mission, which celebrates the pleasure of sharing good wine, come across more clearly now.”

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