Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Lotto Max begins Dream Bar promotion

The Ontario Lottery and Gaming Corporation has begun a promotion for its Lotto Max product in collaboration with Toronto ice cream shop Creamery X. According to the company, the intent is to “give Ontarians the taste of being a millionaire” with branded ice cream bars themed after objects such as designer handbags, rare paintings and private beaches. In addition, the wrapper of each bar contains scannable code for a free Lotto Max ticket. The Lotto Max Dream Bars will be sold at various events in the Greater Toronto Area. The proceeds will be donated to charity.

« Back Next »

Related stories Comments