CONSUMERS DISTRIBUTING SET FOR GIANT SALE
By Adnews Staff
Bankruptcy sales began yesterday at 78 Consumers Distributing Inc. locations across Ontario and Quebec. Consumers declared bankruptcy in July after slipping more than $250 million into debt. A full range of Consumers' items will be available at discounts ranging from 25% to 60% off. Maynards Industries Ltd. of Vancouver is conducting the liquidation sale, which is expected to last four weeks. Print and radio ads are running in local markets in Ontario and Quebec to promote the sale. Maynards produced the ads in-house. R G Advertising of Toronto did the media buy.
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