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New CEO at Rapp
By Adnews Staff
New York-based customer experience agency Rapp has appointed Alexei Orlov to the position of chief executive officer. He will begin work there in July. Orlov was most recently at Volkswagen Group, where he was chief marketing officer for the Greater China and ASEAN regions. Prior to that, he was a senior partner at The Partnership. He also held a series of positions at Wunderman Worldwide, including vice-chairman. Outgoing CEO Bob Horvath will continue to be globacl chaiman of Rapp. Rapp is part of the DAS Group of Companies, which is a subsidiary of Omnicom.
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