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RAMADA CANADA REWARDS FREQUENT TRAVELLERS

Ramada Canada is giving away luggage. The hotel chain launched a promotion earlier this month in which guests staying 12 nights in a Ramada business class room, or paying the qualifying corporate rate, will have the choice of a free garment bag or pull-cart suitcase. The offer is available at all 35 Ramada locations in Canada. The number of nights a customer has accumulated are tracked on a frequent guest card. Print ads for the promotion began last week. Point-of-purchase materials are being used at all Ramada locations. The Cundari Group Ltd. of Toronto is handling the advertising. Media buying was done by Media Buying Services Limited of Toronto.

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