NESTLE TO INTRODUCE FROZEN ITALIAN DISHES
By Adnews Staff
Nestlé Canada of Toronto is going Italian. The company will launch its Pastaria line of six frozen Italian entrees in Ontario in mid-November. The product will be available nationally in December. It will be promoted using in-store advertising and demonstrations, as well as coupons and nutrition information mailed to consumers. Farine & Helen of Toronto will handle the coupons and nutrition information. ACTMedia of Toronto will do the in-store materials and demonstrations. Russell Inc. of Toronto created the packaging for Pastaria, which is sold under the Stouffer's brand name.
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