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Mic Mac Mall hires Extreme Group

The Mic Mac Mall of Dartmouth, NS has retained Extreme Group of Halifax as its advertising agency. The assignment includes branding and campaign development. According to Extreme Group, new branding for the shopping mall will be introduced later this year.

"Mic Mac Mall is thrilled to begin working with Extreme Group," said Rebecca Logan, marketing director of the mall. "We hope this newly-formed partnership will identify new ways to communicate our unique attributes and retail mix to our engaged customers. Mic Mac Mall has a significant story to tell, and with the help of Extreme, we plan on bringing it to life."

The Mic Mac Mall is a property of real estate developer Ivanhoe Cambridge.

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