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Cineplex expands TimePlay program

Toronto-based theatre chain Cineplex Entertainment is preparing to expand its pre-show TimePlay initiative nationally. TimePlay allows theatre customers to interact with sponsored on-screen content such as games and contests using a mobile application on a smartphone or tablet. The program was launched in 2011 and was previously available in 231 auditoriums in Toronto and Vancouver. Cineplex plans to extend the program to 725 auditoriums in 10 provinces. Participating locations will be in Calgary, Edmonton, Saskatoon, Regina, Winnipeg, London, Waterloo, Oakville, Mississauga, Ottawa, Montreal, Halifax, Moncton, Saint John, St. John's and Charlottetown.

"At Cineplex, TimePlay is one of the most innovative and exciting ways we engage our guests and provide an exceptional entertainment experience," said Ellis Jacob, president and CEO of Cineplex Entertainment. "Our guests have told us how much they love TimePlay, and we look forward to making this cutting-edge experience available in more theatres across Canada."

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