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Sanofi promotes Selsun Blue in Montreal

Sanofi Canada of Laval, QC has begun an out-of-home campaign in Montreal in support of its Selsun Blue line of dandruff shampoo. The street poster campaign, developed by Lg2, focuses on the increase in dandruff that can occur during winter. The creative incorporates real snow to represent an accumulation of dandruff flakes.

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