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Sanofi Canada signs pair of endorsement deals
By Adnews Staff
Sanofi Canada, a pharmaceutical company based in Laval, QC, has signed endorsement agreements with Olympic skier Alexandre Bilodeau and World Cup champion snowboarder Caroline Calvé. The athletes will participate in promotional activities for the company's Synvisc-One product, a medication treating osteoarthritis of the knee. They will also work to raise public awareness of this condition.
"Keenly aware of the importance of being able to count on healthy knees to lead an active life, Alexandre and Caroline are the obvious choice to represent the values of Synvisc-One," said Jon Fairest, president and CEO of Sanofi Canada. "We are proud to support two local, seasoned athletes who excel in their respective field through their determination and perseverance, much like the Sanofi Canada team, who give their absolute best in providing value to patients."