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Shaw Communications to sponsor DeLaet
By Adnews Staff
Shaw Communications has signed a multi-year sponsorship of professional golfer Graham DeLaet, the top-ranked Canadian on the PGA Tour. During the term of the agreement, DeLaet will display the Shaw logo on his hat and golf bag during tournaments. The first event at which he will make use of the branded apparel will be the 2014 Farmers Insurance Open from Jan. 23 to 26 in San Diego, CA. Shaw will also become the official communications provider for DeLaet. In addition, Shaw and DeLaet will collaborate in as-yet unspecified ways to create new golf content.
"Graham is a highly accomplished athlete, a proud Canadian and a great ambassador for the game of golf," said Brad Shaw, CEO of Shaw Communications. "We are proud to have Graham represent Shaw and all of our employees and welcome him as part of our growing support for this great game in Canada."