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NFL redesigns auction website

By Adnews Staff

The National Football League recently retained Vigorate Digital Solutions of Toronto to redesign the NFL Auction website at <http://www.nfl.com/auction>. The site allows consumers to bid on various unique or exclusive items of NFL memorabilia, with the proceeds going to league foundations and charitable causes. The redesign adds content and makes the site more accessible via mobile devices.

"The goal of this project was to design an NFL-branded auction site that was also mobile friendly," said Kevin Smith, partner at Vigorate. "We believe this is an essential component in engaging fans and bringing them closer to the game whenever, wherever, at the game, at home or out and about."

December 12, 2013

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