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Emirates retains MSLGroup

Emirates, an airline based in Dubai, United Arab Emirates, has retained MSLGroup of Toronto as its Canadian public relations agency.  MSLGroup won the account in a competitive agency review involving an unknown number of contenders.

"We believe MSLGroup in Canada is the right partner to generate greater awareness and engage with new audiences to promote our elegant business class and luxurious economy class travel," said Jonathan Hill, public relations manager for Emirates.

MSLGroup is a subsidiary of Publicis Groupe.

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