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Channel Zero readies Tiny Talent Time sponsorship program
By Adnews Staff
Channel Zero of Toronto has announced a series of sponsorship initiatives for the upcoming return of the children's performance series Tiny Talent Time. The 30-minute show will air weekly on CHCH TV beginning in June 2014. Sponsors are being sought for a television and online campaign inviting people to apply to be on the show. The company will also offer presenting sponsor and interview segment sponsorships, as well as sponsorships tied to contest prizes, backstage segments and viewer contests.
"Since announcing our plans to bring back Tiny Talent Time, we have received such incredible feedback from the public," said Jennifer Chen, vice-president of programming at Channel Zero. "We think sponsors will have a similar response and will see how the show provides a great opportunity to align themselves with a cherished and respected family brand."