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Kimberly-Clark debuts Achoo by Kleenex website
By Adnews Staff
Kimberly-Clark has launched a new website in support of its Kleenex brand of facial tissue. The site, located at <http://www.myachoo.com>, attempts to predict cold and flu activity for up to three weeks into the future in the visitor's local area. The site uses data from the Centers for Disease Control and Prevention. It also offers advice from the organization on dealing with a cold or flu.
"For years we have seen the cold and flu wreak havoc on our lives," said Anna Elledge, brand manager for Kleenex at Kimberly-Clark. "It hits without warning, and the timing, location and severity vary from year to year, leaving everyone unprepared. The Achoo by Kleenex tool gives everyone the opportunity to see when and where the cold and flu will hit their area. It's one more way for Kleenex brand to help families prepare for the season and avoid sickness before it hits."