Rogers readies back-to-school campaign
By Adnews Staff
Rogers Communications of Toronto will begin a back-to-school campaign this week promoting its line of Android smartphones and cell phone plans for students. The campaign consists of out-of-home, digital and retail advertising, as well as an online contest. The contest encourages students to submit a "life hack;" a small trick that makes life easier in some way. Public voting will determine four weekly winners who will each receive a Samsung Galaxy S3 smartphone. The contest is being conducted via Facebook and YouTube.
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