Labatt hires Hunter Straker
Labatt Breweries of Canada has retained Hunter Straker of Toronto to lead development of its on-trade promotions, in-store displays, retail promotions and shopper experience initiatives. The assignment will include work for all Labatt brands, including Budweiser, Bud Light, Alexander Keith's and Stella Artois. Hunter Straker won the account in a competitive review involving an unknown number of contender. "Labatt is excited to partner with Hunter Straker to deliver a premium shopping experience for Canadian consumers," said Charles Brouillet, director of trade marketing at Labatt. "Hunter Straker's insight in the shopper marketing space is unmatched and we're excited to see them bring our brands to life at the retail level. The agency review followed one of Labatt's regular reassessments of its various advertising suppliers."