HEINZ CHOOSES AGENCY
By Adnews Staff
H.J. Heinz Company in the U.S. has chosen Jordan, McGrath, Case & Taylor of New York to handle its frozen food ad account. Heinz markets frozen food to the food service industry. The move doesn't affect Canada, Canadian food service group marketing manager Bob Huitma told Adnews last week. Heinz in Canada will continue to use Kirkwood Wilson of Toronto. Jordan, McGrath was given the account last week after a four-month review that also included incumbent Ally & Gargano and Grace & Rothschild, both of New York, Ground Zero of Venice, California and Young & Rubicam's San Francisco office.
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