International news: Havas PR launches Havas Peaks
By Adnews Staff
Havas PR North America has launched a new division called Havas Peaks intended to help senior corporate executives develop their personal brands. The unit, which is headed by executive vice-president Ravi Sunnak, is being operated in association with membership organization CEO Connection. It is aimed primarily at the chief executive officers of mid-market companies generating between $100 million and $3 billion in annual revenue. The international service will launch in North America, then expand into Asia and Australia. "The primary market for Havas Peaks are C-suite executives who need to develop a vision for their personal brand and realize its potential," said Sunnak. "Peaks employs a proprietary methodology specifically created to meet those objectives."