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Neal Brothers Foods breaks 25th anniversary campaign

Neal Brothers Foods of Toronto has begun a national marketing campaign promoting the 25th anniversary of the company. The 12-month campaign also promotes the launch of a new product called Neal Brothers Foods Kettle-style Chips. The initiative includes a packaging redesign for the company's entire product line, developed in association with Slingshot, as well as a new logo, developed in-house. The advertising campaign will include traditional and online advertising, consumer events and in-store materials. The creative was developed in-house. In addition, the company has redesigned its website at <http://www.nealbrothersfoods.com> in association with Metropolis Media. Public relations are being conducted by The Siren Group. Other campaign components include product samples distributed via branded trucks at grocery stores, trade show participation and sponsorships. "We plan to make the most of our anniversary with a new snack that rocks the category while embodying our high standards of quality and business practices," said company co-founder Peter Neal. "After an exhaustive search we've now reached the stage where we can deliver on the promise of a product we've dreamed of since the inception of our company. Our chips, and their supporting campaign, will catapult us to the next level."

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