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Insurance Bureau of Canada breaks Quebec awareness campaign

The Insurance Bureau of Canada and Groupement des assureurs automobiles have launched a campaign in Quebec called "En voiture, j'assure," intended to raise awareness of car insurance issues among young drivers. The campaign addresses the topics of insurance premiums, deductibles, losses and false declarations. It includes online materials on Facebook and at, as well as a contest component. Young drivers can enter the contest by submitting online video clips featuring an insurance mishap. Five automobile insurance premiums worth $1,000 will be awarded to the winners. The campaign creative features actor and television personality Stéphane Bellavance, as well as video blogger Thomas Gauthier. The promotion also makes use of posters and postcards in the classrooms of the Driving Schools Association of Quebec. "There are almost 100,000 new drivers every year," said Johanne Lamanque, vice-president for Quebec at the Insurance Bureau of Canada. "Since the majority are young drivers, we used humour to explain these various notions to them, to make them aware of the consequences of making poor choices or not looking enough into car insurance."

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