Children's Wish Foundation hires TrojanOne Consulting Group
By Adnews Staff
The Children's Wish Foundation of Canada has retained Toronto-based TrojanOne Consulting Group to conduct a study of the "environmental landscape" of its annual Wishmaker Walk for Wishes fundraising event, which takes place in approximately 100 communities nationally. The assignment will include an environmental assessment, accompanied by recommendations on increasing the fundraising effectiveness of the event and a plan for doing so. "We're privileged to be working with a remarkable Canadian charity that exists to make a positive impact and difference in the lives of children with life-threatening illness," said Michael Weisdorf, director of TrojanOne Consulting Group. "We hope the Wishmaker Walk for Wishes assessment will lay the groundwork for potential future projects."