State Farm, Insurance Bureau of Canada begin joint campaign
By Adnews Staff
State Farm and the Insurance Bureau of Canada have begun a joint campaign tied to Fraud Prevention Month in March. The campaign consists of transit shelter and billboard advertising in the Greater Toronto Area. The four-week promotion encourages consumers to report suspected fraudulent automobile insurance activity. "Staged collisions threaten the safety and security of all drivers, ties up emergency services needed elsewhere and drives up insurance costs since fraud ends up being paid by all of us," said Rick Dubin, vice-president of investigative services at the Insurance Bureau of Canada. "Between false or exaggerated auto repairs, medical rehabilitation and income supplements, a single staged collision can add up quickly. Ontarians need to understand that auto insurance fraud impacts all of us on the road."