Sponsorship roundup
By Adnews Staff
Maple Leaf Sports & Entertainment has signed an agreement with Foot Locker, making the athletic footwear retail chain a sponsor of the Toronto Raptors basketball team. Foot Locker will be the exclusive sponsor in this category for the next two years. The agreement includes in-arena promotions, national broadcast exposure and appearances by the team's mascot. Foot Locker will also be the title sponsor of the Raptors Dance Pak, which will now be called The Foot Locker Raptors Dance Pak, and the title sponsor of the Raptors Red Party Remix event. The chain will also participate in the Raptors' court refurbishment community program.
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