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Pizza Hut conducts perfume promotion
Pizza chain Pizza Hut Canada has begun a promotion involving a fragrance which is intended to replicate the smell of its products. One hundred and ten bottles of the perfume have been produced and distributed to online contest winners to mark the brand's reaching 100,000 Facebook fans. "When our ad team at Grip brought the idea to us, we absolutely loved it," said Beverley D'Cruz, marketing and product development director at Pizza Hut Canada. "What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want?" Pizza Hut is a subsidiary of Yum Brands.