Website roundup
By Adnews Staff
GCI Group of Toronto has redesigned is website at <http://www.gcicanada.com> in an effort to better reflect the agency's services and expertise. The site focuses on the firm's consumer, healthcare, corporate, public affairs and social media departments. GCI has also developed a new mobile application that offers daily news from several industries, as well as a trivia game about public relation, social media and Canadian history. "One of the first points of contact with GCI Group is often online," said company president Marion MacKenzie. "In the way that our work reflects the creatively driven mindset of our people, we want the GCI Current Events mobile app and online assets to communicate the same brand message. The app and the refreshed website demonstrate our belief that the best communications strategies need to be grounded in creative thinking in order to break through the myriad of options that consumers have today for getting news and information."
Toronto-based Canadian Broadcast Sales has redesigned its website at <http://www.radiocbs.com> in an effort to create a comprehensive source of information on radio in Canada. It offers analyses of competitive landscapes, demographic charts, historic industry revenues, an interactive broadcast calendar, BBM release date information, an archive of radio creative and information on all of the company's client radio stations. "In the absence of the Radio Marketing Bureau, we saw the need to significantly enhance our website and make it the 'go to' source for radio information in Canada," said Patrick Grierson, president of Canadian Broadcast Sales. "After consultation with agencies, advertisers and stations, our in-house research and IT departments collaborated with Imagination Plus, a leading website design and development firm, to produce a site that is intuitive and user friendly despite the vast amount of data and information available."
A new website dedicated to Canadian political satire is being prepared at TheSatireProject.ca. The site is currently attempting to raise funds in advance of its launch. News and commentary website Rabble.ca will handle marketing and distribution for the new site. "We need someone to be poking the Canadian political establishment in the eye, all the time, nonstop," said co-creator Andreas Krebs. "The Satire Project will be going 24/7, 365 days a year. It's a product of the Internet, and serves the Internet generation."