Juice Mobile launches real-time bidding system
Toronto-based mobile marketing company Juice Mobile has introduced a new service which it describes as the first mobile real-time bidding platform in Canada. The service offers advertising inventory from a collection of mobile publishers and applications. It also includes tracking and analytic tools. "Online RTB has gained significant traction in the US and continues to grow rapidly in Canada," said Neil Sweeney, president and CEO of Juice Mobile. "Our clients have been asking us for a mobile RTB platform that addresses the mobile shortcomings of online RTB engines while providing more scale, targeting and bidding than traditional mobile ad networks. It is important to note that RTB is not a strategy unto itself. It's an execution, and by implementing this as part of Juice's product offering we are allowing our clients to better execute the strategies they have developed with Juice. Now our clients can service all of their needs at Juice, whether this is custom development, rich media, premium impressions, video, analytics and m-commerce all in one shop."