Parcel Design, Soapbox Design Communications to merge
Parcel Design and Soapbox Design Communications, both based in Toronto, will merge their operations on Nov. 5. Parcel is a brand strategy and communication design firm founded in 2004. Soapbox Design Communications is a design company founded 14 years ago. The new entity will operate as Parcel, but the Soapbox name will continue to be used for a special unit focusing on non-profit and cultural accounts. The agency will be headed by partners Julie Mitchell, Gary Beelik and Erin Brand. Pia Nummi has been appointed creative director.