100% PROMOTES MEDICAL SERVICE IN 15 MINUTES
By Adnews Staff
100% Communications of Montreal launched a campaign this month for the Physimed Health Group of Montreal. The company is sending literature to industrial companies to promote its services. In the fall, brochures will be sent to the general public. By then Physimed says it will be able to do lab tests in 15 minutes. No appointment will be necessary. Physimed is an upscale walk-in medical centre that specializes in health assessments for executives and pre-employment health evaluations. The centre says patients can be served in an hour. In addition, it has a dispensing pharmacy and a dental clinic. The hiring of 100% marks the first time the clinic has used an agency instead handling communications in-house. Physimed wanted a more professional look to target an "upscale" market, agency partner Brent Pearce told Adnews this week. 100% was hired without a review two weeks ago after being in discussions with the group for two months.