Wine Country Ontario is conducting a sampling program at various Ontario events and festivals as part of its larger "Drink It All In" summer campaign. The sampling events, developed by Brand Momentum of Toronto make use of a 30 by 30 foot display area allowing consumers to sample several varieties of Ontario wine and to speak with a local sommelier. "Our new Wine Country Ontario sampling lounge was designed to create a welcoming, down-to-earth feeling while inviting consumers to engage with our passionate and knowledgeable team," said Hillary Dawson, president of the Wine Council of Ontario. "This allows us to showcase a little of the magic that Ontarians will find when they come out to explore wine country." Wine Country Ontario is part of the Wine Council of Ontario, a non-profit trade association that promotes Ontario vintners.