VQA Matchmaker website launches
By Adnews Staff
The Wine Marketing Association of Ontario has released a new website called the VQA Matchmaker, intended to make matching Ontario wines with various foods more easily. The service is located at <http://www.winecountryontario.ca> and is optimized for use on mobile devices. The site is intended to make it easy to find wines based on various criteria such as variety, style and sweetness level, as well as listings of award-winning wines, sustainable wines or products from particular regions of Ontario. Consumers can create single matches or create custom lists of matches and share them with other. The approximately 140 Ontario VQA wineries listed on the site are also able to update new wine releases.
“The VQA Matchmaker is a one-of-a-kind digital tool for wine fans to find the perfect VQA wines for themselves, for any occasion,” said Sylvia Augaitis, executive director of marketing at the Wine Marketing Association of Ontario. “We are thrilled to add this alongside our Wine Country Ontario Trip Planner for an enhanced consumer VQA wine experience, all in one mobile-friendly place.”