Harvey's readies Better Together Burgers campaign
By Adnews Staff
Fast food chain Harvey's has resumed a promotion called “Better Together Burgers.” During the initiative, a branded recreational vehicle will visit 12 Ontario locations to distribute 100,000 free hamburgers. The promotion will run from June 18 to Sept. 5. The chain will also conduct hamburger giveaways in Alberta and Quebec. According to the company, the intent of the promotion is to “reunite friends and family” in the wake of the COVID-19 pandemic. The chain will also offer digital coupons which consumers can send to recipients who cannot visit the vehicle in person. Harvey's is a subsidiary of Recipe Unlimited.
“The last few summers have been hard on everyone and Harvey's burgers are synonymous with Canadian summer eats,” said David Colebrook, president of Harvey's Canada. “Our goal is to celebrate by bringing everyone together again. and what better way than over delicious Harvey's burgers.”