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Chipotle brings loyalty program to Canada

Restaurant chain Chipotle Mexican Grill has expanded its Chipotle Rewards loyalty program into Canada. The program, launched in 2019 in the US, has approximately 28 million participants in that country. Consumers can sign-up online at <> or via the chain’s mobile application. Members will receive 10 points for each dollar spent in the restaurant or online. Points can be redeemed for menu items.

“We're excited to engage with our Canadian guests in a brand new way with Chipotle Rewards,” said Chris Brandt, chief marketing officer at Chipotle. “Our personalized loyalty program allows members to select how they redeem points, earn extras by participating in challenges and achieve badges for their achievements.”

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