Poolhouse has retained Suite 66 of Toronto to handle online advertising sales representation for its Facebook application Dogbook. The application is intended to allow users to keep a diary of their dog's life, as well as locate other dogs by breed or location. The company also offers a smartphone application tied to the location-based online service 4Square. Dogbook also consists of a branded email that reaches approximately 100,000 Canadians per month. "This is a very unique app that has really taken off and built a huge following," said Steve Macfarlane, vice-president at Suite 66. "We can develop custom advertising opportunities that will help advertisers make a strong connection with the audience. This is one of the largest and most interesting digital opportunities to reach pet owners in Canada. It really is a unique product and we are looking forward to working with our clients to develop some engaging opportunities."